Monday, May 26, 2014

Podcast: The Good Generic

05.26.14_The Good Generic
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The Good Generic
Length: 01:04:18
Synopsis: The term 'generic' can illicit some defensive reactions, and on this week's podcast Francesca, Chris, and Lindsay talk about what generic means to each of us. We argue the merits of being generic, what a person is referring to when they label something as generic, and how you brand a product that makes generic seem cool.

Podcast Notes:
Article on the origin of Blue Jeans
"Like ‘Kleenex’ to ’tissue’, Apple’s ‘iPad’ is the only tablet people know" Article on


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